Sustainability,
central to our values.
By buying a product, you will be directly providing an income to an African artisan and their family and this helps end the cycle of poverty and reduce dependency on foreign aid.
Artisan weaving a Plateau basket.
Women weaving baskets.
We are a brand that supports women from rural communities and low income households.
We are a brand that champions makers and producers from the Global South; we focus on creating a better world for ethnic communities and minorities.
We are brand that strives to be sustainable, that thrives on community and the essence of being human.
Rural areas in many African countries often face disproportionately high poverty rates. A significant percentage of rural women and their families live below the poverty line. They have limited access to formal employment opportunities, education, and resources, which further perpetuates poverty cycles. Gender disparities persist in rural regions, with women often bearing the brunt of poverty's impact. They face unequal access to land, credit, and technology, making economic independence a significant challenge.
Supporting rural women through artisanal goods production not only provides them with income but also contributes to their economic empowerment, enhancing their overall quality of life. By selling their handmade artisan goods in New Zealand, we aim to make a meaningful difference in the lives of these women by creating sustainable economic opportunities, reducing poverty, and advancing gender equality. Our commitment is not just about commerce; it's about fostering positive change in the lives of the women who craft these beautiful products.
We believe in fair trade, ethical practices, and the empowerment of communities in the Global South. Our mission is to promote sustainable partnerships, equitable compensation, and responsible resource management. By doing so, we aim to redress the historical imbalances and injustices, while fostering a more just and equitable global economy that benefits all stakeholders, from producers to consumers.